Overview

• The tentative Interactive Media contract includes AI guardrails aimed at protecting performers from unauthorized duplication of their voices and likenesses.
• Major publishers involved in the bargaining group include Activision Productions, Electronic Arts, Epic Games and WB Games, alongside Blindlight, Disney Character Voices, Formosa Interactive, Insomniac Games and Take 2 Productions.
• The pact requires review and approval by SAG-AFTRA’s National Board followed by a membership vote to ratify new terms.
• SAG-AFTRA members will remain on strike until a formal suspension agreement with employers is finalized.
• The strike, launched in July 2024 over AI protections, pay increases and working conditions, has spurred interim pacts with over 130 game productions.