SAG-AFTRA Strikes Comprehensive AI Voice Use Agreement with Major Record Labels

The deal mandates explicit consent and specific usage details for AI voice replication, ensuring artist rights and compensation.

SAG-AFTRA and major record labels including Warner Music Group, Sony Music Entertainment, and Universal Music Group have agreed on a new deal governing the use of AI in replicating artist voices.
The agreement requires record labels to obtain clear, written consent from artists before using their digital likenesses and to provide detailed information about how the voices will be used.
Artists can demand the removal of unauthorized digital replicas and seek damages, enhancing their control over their digital likenesses.
The deal was influenced by previous negotiations with studios and streamers, aiming to evolve with technological advances and improve contract terms in future negotiations.
National legislative efforts are underway to further protect artists from unauthorized use of their work in training AI models, with several bills proposed in the U.S. Congress.