SAG-AFTRA Secures AI Deal for Ethical Voice Replication

Union members can now license their digital voice replicas for ads, ensuring informed consent and fair compensation.

Actors can set their own rates, with SAG-AFTRA's minimums as the baseline.
Performers must approve each use of their AI-generated voice in advertisements.
Narrativ's platform facilitates direct negotiations between actors and advertisers.
The agreement includes contributions to union health and pension plans.
This deal follows a previous agreement with Replica Studios for video game voice work.