SAG-AFTRA Renews Nielsen Deal to Bolster Streaming Bonus Enforcement
The renewal ensures ongoing use of Nielsen’s independent viewership metrics for enforcing contractual streaming bonuses ahead of 2026 negotiations
Overview
- Under the renewed pact, major studios will share detailed streaming performance data with SAG-AFTRA to trigger bonuses for titles that exceed the 20% domestic subscriber viewership threshold within their first 90 days.
- Each qualifying title will pay principal performers a bonus equal to 100% of their fixed residual, with 75% disbursed to performers and 25% allocated to a union-controlled fund whose distribution criteria remain undefined.
- Nielsen’s third-party metrics will be compared against studio-provided first-party data to verify accuracy, project future streaming success and strengthen the union’s bargaining power.
- Industry analysis shows the high 20% threshold has limited payouts to only the highest-profile series, such as Stranger Things and select Marvel titles.
- The continued partnership positions SAG-AFTRA to enforce the streaming framework established in the 2023 strike agreement and ground its strategy for the 2026 TV/Theatrical contract.