Particle.news

Download on the App Store

SAG-AFTRA Rebukes AIActress” Tilly Norwood as Industry Backlash Intensifies

The union says the computer‑generated persona was trained on performers’ work without consent, raising labor and IP concerns across the industry.

Overview

  • SAG-AFTRA’s formal statement asserts “Tilly Norwood is not an actor” and alleges the system was trained on countless professionals’ performances without permission or compensation.
  • Tilly was created by Particle6’s Xicoia unit and presented at the Zurich Film Festival after debuting in an all‑AI short, AI Commissioner, produced without live‑action filming.
  • Creator Eline Van der Velden defends Tilly as a creative artwork and cost‑saving tool, saying talent agencies have shown interest with a representation announcement expected in the coming months.
  • High‑profile actors including Emily Blunt, Melissa Barrera, Mara Wilson, Whoopi Goldberg and Sophie Turner condemned the project, warning of job threats and a diminished human connection.
  • The clash underscores gaps left by 2023 strike agreements, as legal fights over AI training data continue and no clear rules yet block third‑party synthetic performers.