Overview
- The agreement, struck June 9 after an 11-month walkout, addresses use of AI to replicate actors’ voices and likenesses in games.
- Signatory companies include Activision Productions, Electronic Arts, Disney Character Voices, Epic Games, Take-Two, WB Games and several others.
- Under the proposed Interactive Media Contract, “necessary AI guardrails” aim to safeguard performers’ consent and compensation in future uses.
- SAG-AFTRA’s national board will review the terms before the full membership votes on ratification in the coming weeks.
- Performers will remain on strike until a formal suspension agreement is signed, keeping the work stoppage in place pending final approval.