Particle.news

Download on the App Store

SAG-AFTRA Reaches Tentative AI Protections Deal With Major Video Game Studios

The pact sets new guardrails on artificial intelligence but must clear the union’s national board and win member ratification before performers can return to work.

Image
Image

Overview

  • The agreement, struck June 9 after an 11-month walkout, addresses use of AI to replicate actors’ voices and likenesses in games.
  • Signatory companies include Activision Productions, Electronic Arts, Disney Character Voices, Epic Games, Take-Two, WB Games and several others.
  • Under the proposed Interactive Media Contract, “necessary AI guardrails” aim to safeguard performers’ consent and compensation in future uses.
  • SAG-AFTRA’s national board will review the terms before the full membership votes on ratification in the coming weeks.
  • Performers will remain on strike until a formal suspension agreement is signed, keeping the work stoppage in place pending final approval.