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SAG-AFTRA Ratifies AI Protections Deal, Concludes 11-Month Video Game Strike

AI guardrails requiring performer approval for digital replicas are paired with pay increases that take effect immediately.

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A person holds a sign as she takes part in a SAG-AFTRA Video Game Strike picket outside Warner Bros. Games in Burbank, California, U.S. October 16, 2024.  REUTERS/Mario Anzuoni/File Photo
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The video-game performers had been on strike for almost a year.

Overview

  • SAG-AFTRA members approved the 2025 Interactive Media Agreement by a 95.04% vote, officially ending the year-long strike over AI use and wages.
  • Performers receive a 15.17% pay increase upon ratification and three annual 3% raises through 2027, while health and retirement contributions rise to 17% now and 17.5% by October 2026.
  • The contract mandates written consent for any AI-driven digital replica, compensates time spent creating replicas and requires detailed usage reports for actors.
  • Delegates secured the right to suspend AI consent during future strikes, blocking studios from using simulated voice or motion as strikebreakers.
  • Major publishers including Activision Productions, Electronic Arts, Epic Games and Disney Character Voices signed on, setting a precedent for labor and technology standards in interactive media.