SAG-AFTRA Partners with Nielsen to Monitor Streaming Data

The actors' union secures Nielsen's services to ensure accurate streaming data for enforcing new contract terms.

SAG-AFTRA will use Nielsen's streaming content data to enforce the 2023 contract terms with Hollywood studios, focusing on streaming bonus provisions.
Nielsen's data will serve as an objective source to cross-check first-party data from streaming platforms, enhancing transparency and accountability.
The partnership follows a significant deal struck in 2023 after a 118-day strike, including a $40 million residual bonus pool for actors in streaming projects.
Nielsen's role is to provide consistent and comparable audience measurement insights, aiding SAG-AFTRA in forecasting and enforcement efforts.
The deal also introduces a Success Bonus Distribution Fund, allocating $10 million to actors on less-watched streaming series.