Overview

• In a new statement, SAG-AFTRA said Tilly Norwood is not an actor but a computer-generated character trained on performers’ work without permission or compensation.
• The union cautioned signatory producers that using synthetic performers triggers contractual obligations requiring advance notice and bargaining.
• Creator Eline Van der Velden defended Tilly as a piece of art and a creative tool, saying talent agencies have shown interest and that representation is expected to be announced in the coming months.
• High-profile actors, including Emily Blunt, Whoopi Goldberg and Melissa Barrera, criticized the project, with some calling for boycotts of agencies that sign AI characters.
• Tilly has been promoted on Instagram since May, featured in an AI-made sketch in July, and was presented at the Zurich Summit as part of plans by Particle6/Xicoia to scale synthetic talent using multiple AI tools.