SAG-AFTRA Authorized to Call Immediate Strike Over AI Protections in Gaming

Union demands stronger safeguards for voice actors as negotiations with major game companies stall.

SAG-AFTRA's National Board has empowered its chief negotiator to call a strike if AI protections are not secured.
The union represents 160,000 media professionals, including those in the gaming industry.
Negotiations have been ongoing since October 2022 but remain deadlocked over AI-related provisions.
A strike would halt all work under the Interactive Media Agreement, affecting companies like EA, Activision, and Epic Games.
Union leaders emphasize the critical need for AI protections to safeguard the jobs and performances of voice actors.