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4h ago

SAFA, Le Coq Sportif to End Five-Year Kit Deal in December 2025

SAFA begins a sponsor search with recent World Cup qualification boosting its bargaining position.

Bafana Bafana wearing their Le Coq Sportif kit ahead of their FIFA World Cup Qualifier against Rwanda at Mbombela Stadium on Wednesday. Photo: Sydney Mahlangu/BackpagePix
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Overview

  • SAFA and Le Coq Sportif issued a joint statement confirming their technical-sponsorship agreement will conclude in December 2025.
  • No replacement kit supplier has been announced, with some reports citing unconfirmed speculation that Adidas and Puma are potential contenders.
  • SAFA CEO Lydia Monyepao and Le Coq Sportif South Africa director Ernst van den Berg praised the partnership and exchanged thanks.
  • The collaboration, launched just before the pandemic, aligned with Banyana Banyana’s 2022 WAFCON triumph and their 2023 World Cup run to the Round of 16.
  • The partnership delivered notable designs and campaigns, including Bafana Bafana’s silver “Ivory” AFCON 2024 kit, a black jersey highlighting gender-based violence, a Pink Drive breast-cancer kit, and the fan-led “Designed by You” win for Lwazi Cedrick Ngcungama.