Overview
- A report commissioned by the Mayor’s office highlights £230 million in revenue from six major sports events in 2024, bolstering London’s case for hosting future mega-events.
- Sadiq Khan aims to make London the first city to host the Summer Olympics four times, following its successful 1908, 1948, and 2012 Games.
- The city plans to submit an expression of interest in September for the 2029 World Athletics Championships, contingent on securing £45 million in government funding.
- Existing 2012 venues, including the aquatics centre and velodrome, are central to a proposed low-cost, environmentally sustainable ‘greenest Games ever.’
- London’s strategy also includes diversifying hosted sports, with ongoing discussions about NBA games and a potential Super Bowl in the future.