Sacramento River Cats Scrap 'Gold Diggers' Branding After Backlash

The team apologized and removed all references to the alternate identity following criticism over its sexist promotional video.

The Sacramento River Cats canceled their 'Gold Diggers' alternate identity one day after unveiling it due to significant backlash.
A promotional video promoting the branding was criticized for sexist imagery, including depictions of women with dollar signs in their eyes and other stereotypes.
Community leaders, including West Sacramento City Councilmember Quirina Orozco, condemned the campaign as offensive and contrary to community values.
The team removed all references to the branding from their website, social media, and online store by Friday morning.
River Cats president Chip Maxson acknowledged the campaign's failure, stating it was intended to celebrate Sacramento's Gold Rush history but was poorly executed.