Sachin Tendulkar Targeted in Deepfake Video Scandal

Cricket icon calls for vigilance and swift action against the misuse of technology as government warns social media platforms of potential consequences.

Sachin Tendulkar, the cricket legend, has become the latest victim of a deepfake video, which falsely shows him endorsing a gaming app and claiming his daughter profits from it.
Tendulkar has taken to social media to urge the public to report such videos and for social media platforms to take swift action against the spread of misinformation.
Deepfake videos, created using artificial intelligence, have become a weapon for cybercriminals to harm the reputation of individuals, companies, and governments.
Union IT Minister Ashwini Vaishnaw has issued notices to social media companies, directing them to identify and remove disinformation, warning that they could lose their 'Safe Harbour' protection if they fail to take adequate steps.
Deepfake videos are not a new phenomenon, with other celebrities and political leaders also having been targeted, highlighting the urgent need for regulation and proactive measures to combat this issue.