Overview
- Sabyasachi made the remarks during the launch of his new Mehrauli flagship this week, comments that were captured in an Instagram reel and widely reported.
- He said he “hates the word custom” and that clients who demand bespoke clothes often lack confidence and seek exclusivity rather than personal style.
- The designer argued a true confident dresser can pick up an off-the-rack item that many people can buy and still make it their own, citing Madonna as an example.
- The 26,000 sq ft showroom, designed by Sabyasachi, is divided into bridal and jewellery and a separate ready-to-wear, menswear and accessories wing.
- The comments, amplified on social media, signal a deliberate positioning away from red-carpet bespoke work and could shift how celebrities and customers view luxury and label-led dressing.