Overview
- Sato infiltrates participants’ daily routines under assumed identities to create surprise interventions.
- One persona is Rosane, the flamboyant 'Dona do brilho', portrayed as an energetic Brazilian entrepreneur.
- Disguise methods include prosthetics, false teeth and a modified voice to avoid recognition.
- The series is produced by Endemol Shine Brasil with direction by Renata Shoel and writing by Jéssica Reis.
- A support team features influencer Theodoro, longtime collaborator Gui Paiva and actress and casting coach Lili Fonseca.