Overview

• The fund channels $1 from each of Carpenter’s tour ticket sales into charity and reached the seven-figure mark in under 12 months.
• PLUS1 announced on June 30 that it is the fastest-growing artist initiative in the nonprofit’s history since its 2014 founding.
• Proceeds have supported mental health, LGBTQ+ rights and animal welfare through partnerships with groups such as the JED Foundation, PAPYRUS and Rainbow Railroad.
• Carpenter thanked fans in an emotional Instagram story after the milestone, noting her nonprofit efforts generated over 7.5 million social-media views during the Short n’ Sweet tour.
• She is rolling out new brand tie-ins and fan-focused activations to sustain momentum and broaden the fund’s impact.