Overview
- The paper, titled “Chat As the New Influencer: From Conversations to Clicks,” forecasts a shift from websites and apps to chat, voice assistants, and AI agents for discovering and booking travel.
- Sabre positions agentic AI as a new paradigm for converting complex, multi‑leg itineraries by turning static searches into personalized dialogues.
- Through its SabreMosaic platform built with Google, Sabre highlights a Sabre IQ AI Layer for large‑scale personalization and an IQ Assurance Layer for explainable, secure, compliant outputs.
- Sabre cites its own finding that more than half of travelers using agentic AI discover options they would not have found otherwise, characterizing this as potential demand creation.
- The whitepaper calls on travel brands, retailers, and suppliers to rethink merchandising, embrace conversational interfaces, and prioritize trust, transparency, and data governance.