Saber Interactive CEO Predicts End of $70 AAA Game Pricing
Matthew Karch, CEO of Saber Interactive, argues that the standard $70 price tag for AAA games is unsustainable and likely to decrease due to evolving market dynamics.
- Saber Interactive CEO Matthew Karch suggests the $70 price point for AAA games is not sustainable, citing high risk and financial strain on developers.
- Karch highlights the success of games like Helldivers 2, which thrived at a lower price point, indicating a shift towards more affordable gaming.
- He expresses concern that lower prices might be perceived as indicative of lower quality, complicating pricing strategies.
- Karch believes artificial intelligence could help reduce costs and improve quality in game development, potentially reshaping the industry.
- Despite concerns, Karch is committed to selling Warhammer 40,000: Space Marine 2 at a lower price to make it more accessible.
Game World Observer 
FandomWire 