Saber Interactive CEO Predicts Decline of $70 Video Game Pricing

Amid rising production costs, Saber Interactive's CEO believes the $70 price point for video games is unsustainable and envisions a shift towards more cost-effective development.

Saber Interactive CEO Matthew Karch argues that the $70 price tag for new video games is not sustainable as production costs rise.
Karch suggests a market shift towards development that balances quality with reduced costs.
Despite planning to launch Warhammer 40,000: Space Marine 2 at $70, Karch emphasizes the need for a middle market between indie and big budget titles.
The CEO references the successful Helldivers 2 as an example of the potential for quality games in this middle market.
Karch also acknowledges the impact of industry layoffs and project cancellations on the availability of game content.