Particle.news
Download on the App Store

SA20 Courts Indian Fans With Mumbai Showcase, Sets Season 4 for Dec. 26

Graeme Smith credits Indian support for SA20’s surge, prioritizing broadcaster-led hero building.

Overview

  • The league staged an 'India Day' event in Mumbai featuring Graeme Smith, Faf du Plessis, David Miller, Hashim Amla and others, with broadcaster JioStar unveiling a Season 4 promo.
  • Smith highlighted India’s role through IPL-linked franchises and broadcast partnerships, describing Indian fans as a driving force behind the league’s growth.
  • SA20 will learn from the IPL’s broadcast marketing to elevate charismatic players and deepen fan connection across markets.
  • The league will not adopt the IPL-style impact player for now as it focuses on developing South African all‑rounders in a still-maturing competition.
  • Expansion is off the table until after Season Five, while South African stadium upgrades to lights and pitches are progressing ahead of the 2027 ODI World Cup; SA20 reports 70% sellouts and a 37% global TV viewership jump over its first three seasons.