S4 Capital Shares Plummet Following Revenue Warning

The advertising firm led by Sir Martin Sorrell faces significant financial challenges as major tech clients cut marketing budgets.

S4 Capital's shares dropped by up to 16% after the company warned of a larger-than-expected decline in full-year sales.
First-half revenues fell by 18.3% to £423 million, significantly impacting the firm's market value.
The company has implemented cost-cutting measures, including laying off nearly 1,000 employees and reducing discretionary spending.
High interest rates and challenging global macroeconomic conditions have been cited as key factors affecting the firm's performance.
Despite the downturn, S4 Capital continues to secure new business, including a significant deal with General Motors valued at over $20 million annually.