Overview

• In-person price boards show apparel ranging from roughly $100 for most shirts to nearly $200 for many long sleeves, with Ralph Lauren jackets near $270 and select items reaching about $615 for a bomber jacket.
• Sixteen-ounce beers cost $15 to $16 and cocktails are listed around $19.50, while grounds passes priced near $700 include free food and nonalcoholic drinks.
• Attendees and social media users mocked the costs, citing $65 T-shirts and $400-plus outerwear, with some noting they paid about $750 for entry before facing drink prices on site.
• The merchandise operation spans about 74,000 square feet with a Ralph Lauren boutique, dozens of registers, and event-only items, including a variety of hats priced around $38 to $50.
• Reporting also notes volunteers paid about $400 for packages that provided weeklong grounds access alongside access to the exclusive merchandise offerings.