Overview
- New Prime sign-ups ended on 28 November, with existing members keeping monthly offers for the remainder of their 12-month terms through October 2026.
- Ryanair recorded roughly 55,000 Prime members during the trial, according to chief marketing officer Dara Brady.
- The scheme generated over €4.4 million in subscription revenue while delivering more than €6 million in fare discounts to members.
- Priced at about £79 a year, Prime offered free reserved seating, travel insurance and one member-only seat sale each month.
- Ryanair said the subscription revenue and operational effort required to run exclusive monthly sales did not justify continuing the program.