Overview

• Ugly Estates, a collaboration between Ryan Reynolds' Maximum Effort and Gallo Winery, introduces wine packaged in eco-friendly 1L Tetra Paks, offering 33% more wine than standard bottles.
• The brand emphasizes an approachable ethos with the tagline '33% more wine, 100% less snob,' targeting casual wine drinkers.
• Peggy the Hairless Pug, famous for her role as Dogpool in Deadpool & Wolverine, stars as the mascot in the brand's marketing campaign.
• Currently available in Texas, Ugly Estates offers two wine varieties: Chardonnay and Cabernet Sauvignon, both described as smooth and flavorful.
• Reynolds continues his entrepreneurial streak with Ugly Estates, following successful ventures like Aviation Gin, Mint Mobile, and Wrexham AFC.