Overview
- Speaking at the Wall Street Journal CMO Council Summit, Reynolds said he pitched the idea and paid for the PSA within about 14 hours before securing Astronomer’s approval.
- Produced with his company Maximum Effort, the one-minute video features Paltrow as a temporary spokesperson using humor to describe Astronomer’s business.
- Geo News reports the PSA highlights data workflow automation and calls Astronomer the best place to run Apache Airflow, while also teasing company events.
- The campaign followed a July Coldplay concert kiss-cam moment involving then-CEO Andy Byron and HR executive Kristin Cabot, after which both left the company and Astronomer cited unmet leadership standards.
- Current CEO Pete DeJoy called the spotlight "unusual and surreal" and affirmed the company’s commitment to employees and customers, as coverage also noted Cabot’s divorce filing and reports of Byron selling his Tribeca home.