Ryan Reynolds and Disney's Marketing Triumph with 'Deadpool & Wolverine'

The collaboration has led to record-breaking box office success and unprecedented brand partnerships for an R-rated film.

'Deadpool & Wolverine' has grossed over $1.086 billion globally, becoming the top-grossing R-rated film ever.
Ryan Reynolds' marketing strategy secured $135 million in brand partnerships, a record for the Marvel Cinematic Universe.
Disney's support allowed the film to maintain its edgy humor while appealing to a broad audience.
Brand collaborations included high-profile names like Heinz, Adidas, and National Geographic.
The marketing campaign included innovative promotions, such as a custom Xbox console and a special Adidas shoe line.