Ryan Gosling's 'I'm Just Ken' Performance Sparks Sales and Streaming Surge

The actor's Oscars rendition of the 'Barbie' song led to a 2,000% increase in purchases and a 422% boost in streams.

Ryan Gosling's performance of 'I'm Just Ken' at the 96th Academy Awards significantly boosted the song's popularity, leading to a 2,000% surge in sales and a 422% increase in streams.
Despite not winning Best Original Song, 'I'm Just Ken' saw 900 purchases and over 417,000 plays on streaming platforms following Gosling's Oscars performance.
Billie Eilish's 'What Was I Made For?' from 'Barbie' won Best Original Song, making Eilish and her brother Finneas the youngest two-time Oscar winners in history.
The Oscars telecast itself saw a 4% increase in viewership from the previous year, with an estimated 19.5 million people tuning in, partly due to the popularity of 'Barbie' and 'Oppenheimer'.
'Barbie The Album' experienced a 23% increase in streams, while the Oscar-winning song saw a 19% increase in U.S. audio and video streams post-Oscars.