Overview
- The UAE-based digital Islamic bank rolled out live buy and sell functionality for Bitcoin inside its mobile app in a launch it says is fully Shari’ah‑compliant.
- The service is built with licensed provider Fuze and operates under ruya’s Shari’ah supervision committee to ensure governance and transparency.
- Key features include direct in‑app execution, competitive fees positioning the platform among low‑cost options, and investor education through guidance, webinars, and dedicated support.
- Ruya’s leadership frames the product as an ethical, conservative entry point focused on long‑term wealth building rather than speculative trading.
- Chainalysis reports more than $30 billion in UAE crypto inflows from July 2023 to June 2024, while SCA and VARA rules help enable offerings across institutions such as Mashreq Capital’s BITMAC fund and earlier access via RAK Bank and Liv Bank.