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Russo BrothersSXSW Stunt Fuels Backlash as They Recast Doomsday as MCU ‘Phase Zero’

A 'Phase Zero' reset for the MCU signals Secret Wars has entered pre-production.

Overview

  • The Russo Brothers posted a Shoreditch address that on June 2 revealed a Dom Latveria coffee pop-up at Flying Horse Coffee, and many fans were angered after the event did not include a public trailer or new footage.
  • At SXSW London the directors described Avengers: Doomsday as a franchise reset they called 'Phase Zero,' saying the film is intended to start the MCU over from scratch.
  • Industry screenings at CinemaCon have shown footage of Robert Downey Jr. in Doctor Doom costume but that CinemaCon trailer has not been released widely to the public.
  • Joe and Anthony Russo told audiences that Doomsday and Avengers: Secret Wars form a two-film narrative, that Secret Wars is in pre-production, and that both films presently complete their work on the MCU.
  • Fan-driven decoding of the Russos’ green social posts has produced a developing theory, reported by some outlets, that a wider Doomsday trailer could arrive on July 18, but Marvel and Disney have not confirmed a release date.