Overview
- He publicly documented a monthlong regimen of fast food and sweets totaling up to 10,000 calories a day, reporting a gain of about 12–13 kilograms to roughly 105 kilograms.
- His stated goal was to rapidly gain weight, then showcase a quick cut to promote his weight-loss program.
- He offered cash incentives of about $100–$130 to followers over 100 kilograms who lost 10% of their body weight by New Year.
- In the days before his death, he canceled training sessions, told friends he felt unwell, and said he planned to see a doctor; a Russian TV channel reported his heart stopped while he slept.
- Nuyanzin was a certified trainer educated in Orenburg and St. Petersburg, and the case has renewed scrutiny of extreme viral diet stunts and the risks of rapid weight change.