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Russia Orders State-Backed MAX App Preinstalled on All Phones Starting Sept. 1

The mandate advances a drive for digital sovereignty through compulsory distribution of domestic apps.

A keyboard is placed in front of a displayed WhatsApp logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/ File Photo
A web page of the Russian MAX messaging app is displayed on a smartphone screen in this illustration taken July 21, 2025. REUTERS/Shamil Zhumatov/Illustration
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Overview

  • From Sept. 1, the RuStore app store must also be pre-installed on Apple devices sold in Russia.
  • LIME HD TV will be required on all smart TVs sold in Russia starting Jan. 1.
  • The government says MAX will be integrated with state services on new phones and tablets.
  • MAX reports about 18 million downloads, with parts of the app still in testing.
  • Authorities say the push follows limits on some WhatsApp and Telegram calls, as the interior ministry touts MAX’s safety and reports the first fraud arrest involving the app.