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Russia Names 10 ‘Open Your Russia’ Finalists as Diplomatic Push Set for 2026

A pledge to resolve foreign payment obstacles in 2026 underpins the program’s next phase.

Overview

  • The Agency for Strategic Initiatives, the Economic Development Ministry and the Center for Strategic Research staged a Moscow showcase where regions presented inbound offerings vetted by Russian experts and foreign tour operators.
  • ASI and Rossotrudnichestvo signed a cooperation agreement to launch the Znatok Rossii training program and a multilingual digital platform in 2026, with diplomats to promote regional products at Russian Houses worldwide.
  • Deputy Minister Dmitry Vakhrukov said Russia expects to overcome payment inconveniences for visitors next year, as officials pursue a goal of 16 million inbound trips by 2030.
  • Finalist packages target key markets including China and India; Yugra’s Red Dragon route for Chinese travelers is priced at roughly 10–12 thousand yuan for a 4–6 day stay.
  • The Altai Republic received a finalist award and has begun a winter-tourism media campaign as federal promotion and other support measures for the winners roll out in 2026.