Overview
- On Dec. 12, the Russian Export Center hosted a Discover Russia event at the embassy in Beijing featuring a runway presentation and a gastronomic program.
- More than 20 brands were shown, mixing regional artisan houses such as lace and embroidery makers with contemporary designers.
- Ambassador Igor Morgulov said this was the first time the embassy in China had hosted an event of this kind, including a fashion show.
- Organizers emphasized the brand’s values of quality, authenticity and regional heritage, with REC head Veronika Nikishina highlighting young designers’ modern reinterpretations of national traditions.
- REC said its China footprint now includes eight partner promotion hubs, 25 retail stores and 36 online shops across 10 major platforms, with exports expanding to cosmetics, jewelry and designer apparel.