Russia Intensifies Propaganda Efforts on TikTok, Reports Indicate
Recent studies reveal a significant increase in Russian state media's activity on TikTok, focusing on U.S. political content and achieving higher engagement rates.
- Russian state media's presence on TikTok has grown, with a notable increase in posts and engagement in 2024.
- Despite a decrease in the number of active accounts, the frequency of posts from remaining accounts has risen substantially.
- TikTok posts from Russian sources are particularly engaging, with many focusing on divisive U.S. political issues.
- Russian content on TikTok is also increasing in languages such as English and Spanish, targeting broader audiences.
- Studies suggest the need for vigilant monitoring and countermeasures against Russian influence operations on social media as U.S. elections approach.
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