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Russell Westbrook Launches AI-Driven Funeral Planning Platform, Eazewell

The NBA star teams up with Kemba Walker and Donnell Beverly Jr. to simplify funeral arrangements through innovative AI technology.

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Denver Nuggets guard Russell Westbrook against the Los Angeles Lakers in Denver on March 14, 2025.

Overview

  • Eazewell, co-founded by Russell Westbrook, Kemba Walker, and Donnell Beverly Jr., officially launched on May 7, 2025, offering AI-powered tools for funeral planning.
  • The platform assists users with tasks such as paperwork, budget planning, vendor negotiations, and canceling accounts, aiming to reduce logistical burdens during bereavement.
  • A key feature is a voice-activated AI agent that can gather cost quotes and contact funeral homes on behalf of users, leveraging recent advancements in empathetic AI technology.
  • Eazewell has been tested with over 1,000 families and operates with 11 employees, while pursuing partnerships with finance and life insurance firms to expand its services.
  • The venture, inspired by the founders' personal experiences with loss, is free to use and aims to modernize the traditionally analog funeral industry.