Overview
- Project B announced that Russell Westbrook has joined its founding team as chief strategy officer and co-founder while taking an ownership stake and a seat on the league’s board.
- Westbrook said he joined because he supports a model that makes players shareholders and decision makers rather than just employees.
- The league plans a travel-first format that would stage games across Europe and Asia and has offered players equity on top of salaries as it builds men’s and women’s divisions.
- Project B has already secured commitments from notable WNBA players and hired Landry Fields to run the men’s division with Maverick Carter advising, but the announcement did not say whether Westbrook will play for the league.
- Westbrook’s high-profile role could help Project B recruit talent and partners, though the startup still must finalize player signings, operational logistics for international travel, and clarity on marquee partners’ on-court involvement.