Rupert Lowe Has Earned Over £100,000 From Posts on X
The payments spotlight how X’s creator revenue system can reward high‑engagement political posts and raise questions about platform incentives and elite influence.
Overview
- Public records show Lowe has taken more than £100,000 from Elon Musk’s X since his 2024 election, with his declared figures this year working out at roughly £931 per hour.
- Those payments were made through X’s creator revenue programme, a system that pays premium, verified users based largely on impressions and engagement.
- Lowe’s recent posts draw huge reach on the platform, with five messages reported to have about 683,000 views and more than 70,000 likes, including one calling for foreign nationals in social housing to be deported.
- Lowe says he donates his net MP salary to local charities and denies being in politics to make money, while his party Restore Britain — founded after he left Reform UK — has received public backing from Elon Musk.
- The case has prompted fresh scrutiny of conflicts of interest and platform power in UK politics and could feed regulatory pressure on X over monetisation, abuse and AI features already criticised by government ministers.