Overview

• Rumble will integrate Perplexity’s AI search tools into Rumble.com to improve how viewers find relevant videos and how creators reach audiences.
• The companies will introduce a subscription bundle that pairs Rumble Premium with Perplexity Pro.
• Perplexity committed to promote its Comet AI browser across Rumble’s ecosystem, including through the Rumble Advertising Center.
• Rumble said the integration will be rolled out progressively, with the bundle and Comet promotion tied to the enhanced search launch.
• Rumble’s stock rose about 18% on Friday after the partnership was disclosed, according to Benzinga and Investopedia.