Rumble Partners with Barstool Sports, Stock Surges

The partnership provides Rumble users with access to Barstool’s content and includes an advertising arrangement, boosting Rumble's stock by up to 29%.

Rumble, a video platform backed by Peter Thiel, has announced a partnership with Barstool Sports, a popular sports outlet. The partnership will provide Rumble users access to all of Barstool’s sports and entertainment content on the platform and includes an advertising arrangement.
Following the announcement, Rumble's stock saw a significant increase, with shares up by as much as 29 percent, adding $400 million to its value in just one day.
Barstool Sports will also use Rumble’s cloud computing storage and network capabilities, and promote Rumble as its preferred video home.
Rumble has been a go-to for many conservative and/or controversial personalities and outlets in recent years, including former Fox News host Dan Bongino and actor/pundit Russell Brand. It also provides cloud-hosting services for former President Donald Trump’s Truth Social platform.
Despite the recent surge, Rumble’s stock is still down two-thirds since the company went public.