Rumble Announces $20 Million Bitcoin Treasury Strategy

The video platform plans to allocate surplus cash reserves to Bitcoin, citing its potential as an inflation hedge and value-preserving asset.

Rumble Inc. has approved a strategy to invest up to $20 million of its cash reserves into Bitcoin, with purchases depending on market conditions and liquidity needs.
The company views Bitcoin as a hedge against inflation and a long-term store of value, aligning with similar moves by firms like MicroStrategy and Tesla.
Rumble's CEO Chris Pavlovski emphasized the early stage of Bitcoin adoption and its potential to strengthen the platform’s ties to the crypto community.
The announcement follows Rumble's broader efforts to expand its digital and gaming presence, including a partnership with streamer Dr. Disrespect for exclusive content and advisory roles.
Rumble's stock rose in pre-market trading following the announcement, though Bitcoin itself has recently retreated below $100,000 after doubling in value this year.