Ruhrgebiet Rebrands with Grönemeyer-Inspired Slogan

The industrial region embraces its identity and transformation with a nod to a famous local musician.

The new slogan 'Hier bleibt alles anders' is inspired by Herbert Grönemeyer's 1998 album title 'Bleibt alles anders'.
Herbert Grönemeyer, a Bochum-raised musician, has agreed to the use of his song's title for this campaign.
The Regionalverband Ruhr is moving away from the 'Metropole Ruhr' label to embrace the traditional name 'Ruhrgebiet'.
The campaign reflects the region's ongoing transition to becoming the world's greenest industrial area.
Despite challenges in the steel and chemical industries, the Ruhrgebiet is advancing through initiatives like university start-ups.