Rugby Australia Unveils Ambitious Plan to Reclaim Global Dominance by 2029
The five-year strategy, 'From Green to Gold,' sets bold goals for performance, participation, and promotion as the sport aims to revitalize its standing domestically and internationally.
- Rugby Australia's 'From Green to Gold' strategy outlines goals to become the world's top rugby nation by 2029, including winning the Bledisloe Cup every two years and achieving top-four finishes in the 2027 and 2029 Rugby World Cups.
- Plans include growing grassroots participation by 30% in men's rugby and 70% in women's rugby, alongside expanding the fan base to engage 50% of Australians actively with the Wallabies and Wallaroos.
- The strategy emphasizes performance excellence, targeting a 70% win rate for national teams and aims for two Super Rugby Pacific titles and Olympic sevens medals by 2028.
- Rugby Australia's financial sustainability hinges on securing strong broadcast deals, with ongoing negotiations critical to funding the ambitious initiatives and avoiding potential job cuts.
- Recent improved performances by the Wallabies under coach Joe Schmidt have bolstered optimism, though Schmidt's future beyond the 2025 Lions series remains uncertain.
The Sydney Morning Herald 
The Guardian 
ESPN 
