Rugby Australia Secures $215M Broadcast Deal with Nine Entertainment

The five-year agreement boosts revenue, introduces performance-based incentives, and shifts Super Rugby exclusively to Stan Sport.

Rugby Australia has finalized a five-year broadcast rights deal with Nine Entertainment, valued at approximately $215 million in cash and advertising.
The deal includes performance-based incentives, offering significant bonuses if the Wallabies and Super Rugby teams achieve success targets.
Annual revenue for Rugby Australia will rise from around A$30 million to A$43 million, reflecting a substantial financial uplift.
Super Rugby games will now be exclusively streamed on Stan Sport, ending free-to-air coverage of these matches on Nine's channels.
Uncertainty remains over the inclusion of the 2027 Rugby World Cup rights, with conflicting reports about whether it is part of the agreement.