Overview

• Rugby Australia has finalized a five-year broadcast rights deal with Nine Entertainment, valued at approximately $215 million in cash and advertising.
• The deal includes performance-based incentives, offering significant bonuses if the Wallabies and Super Rugby teams achieve success targets.
• Annual revenue for Rugby Australia will rise from around A$30 million to A$43 million, reflecting a substantial financial uplift.
• Super Rugby games will now be exclusively streamed on Stan Sport, ending free-to-air coverage of these matches on Nine's channels.
• Uncertainty remains over the inclusion of the 2027 Rugby World Cup rights, with conflicting reports about whether it is part of the agreement.