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Ruff’s Burger Expands to Nearly 80 Locations With Burgerheart Acquisition

Acquired sites will maintain the Burgerheart name under a gradual rebranding process spanning three years.

Overview

  • On August 5, Ruff’s Burger finalized the purchase of all 17 Burgerheart outlets, lifting its network to almost 80 restaurants.
  • The deal adds seven locations in Bavaria and four in Baden-Württemberg, with a strong focus on Franconian markets including Würzburg and Bamberg.
  • A phased renaming will see Burgerheart branding retained initially at all sites, with full conversion expected by 2028.
  • The acquisition bolsters Ruff’s positioning in the premium burger segment as part of Gustoso Gruppe’s strategic expansion.
  • Before the takeover, Ruff’s operated about 60 restaurants across Germany and one in France, including 21 in the Munich region.