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RTVE Shifts Afternoon Lineup to Air Real Madrid’s Only Preseason Friendly

The move to boost low summer ratings displaced several cultural and entertainment programs on La 1

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Overview

  • RTVE replaced its usual Tuesday afternoon schedule on La 1 to broadcast Real Madrid’s lone preseason match against WSG Tirol, with simultaneous coverage on RTVE Play and Real Madrid TV.
  • Real Madrid secured a 4–0 win in Innsbruck through goals by Éder Militão, Kylian Mbappé (two) and Rodrygo in their only tune-up before the LaLiga opener on August 19.
  • The schedule change curtailed or cut shows including Malas lenguas, Valle Salvaje, La Promesa, La Pirámide and Aquí la Tierra, prompting viewer complaints on social media.
  • The club confirmed Federico Valverde will miss both the friendly and the start of the season after suffering a muscular overload, joining other absentees such as Jude Bellingham and Eduardo Camavinga.
  • RTVE said the decision was driven by weak summer audience figures—‘La Pirámide’ had logged a roughly 5% share—and aimed to shore up its afternoon viewership.