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RTL Repeats 'Wer Wird Millionär?' Anniversary Special and Wins Primetime

Social media criticism followed the rebroadcast, with audience figures showing strong viewership that highlights falling shares of first‑run evening programming on German TV.

Overview

  • The 25th‑anniversary special of Wer wird Millionär?, first aired in October 2024, was rebroadcast by RTL in primetime on Monday evening and surprised many viewers expecting a new episode.
  • Viewers posted irritated reactions on Instagram and other platforms complaining about the repeat, though some fans thanked RTL for airing the anniversary show again.
  • RTL’s social‑media team responded directly to critics by saying the broadcaster chose to re‑air the episode because it was enjoyable.
  • Audience measurement from AGF SCOPE reported by DWDL shows the repeat drew about 2.83 million viewers and an 18.3% market share and won primetime among 14–49 and 14–59 age groups.
  • Industry data from DWDL’s Frische‑Index point to a record low share of first‑run evening programmes in July 2026, with RTL’s freshness falling to 42%, making the successful repeat a concrete example of networks relying on repeats during the summer lull.