Overview
- RTL will air a four‑day '3‑Millionen‑Euro‑Woche der Generationen' from 5 to 8 October 2026 with three generation‑based preliminary shows and a Thursday final.
- Each preliminary night features a different age group—newly adult candidates, a Generation Ü30 round, and senior contestants—and only players who win at least €16,000 in a preliminary earn a spot in the final.
- Finalists must choose to keep their secured preliminary winnings or risk those sums on offers from host Günther Jauch for a shot at the €3 million top prize.
- The special is scheduled in the 20:15 primetime slot directly against Sat.1’s Promi Big Brother and follows a sharp ratings dip for Wer wird Millionär? on 7 September when the show drew about 2.11 million viewers and an 11.8% market share.
- This is the eleventh €3‑million event since the format debuted in January 2022, the top prize has not yet been won, and RTL is using the edition both to dramatize the risk dynamic for viewers and to try to shift primetime audience trends and advertiser interest.