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last mo.

RSPCA Braces for Busiest Day of Year as Summer Cruelty Campaign Intensifies

With rescue centres pushed to capacity, the appeal demands increased funding alongside tougher enforcement to address mounting severe cruelty cases.

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Overview

  • Last summer, the RSPCA emergency line logged 34,401 cruelty calls, a 33% increase from 2023 that averaged 374 reports daily.
  • July 10 remains the charity’s peak pressure point, with 1,157 incidents recorded on that single day—roughly 48 responses per hour.
  • West Yorkshire saw an 8% rise in cruelty calls, followed by East Yorkshire at 6%, South Yorkshire at 6% and North Yorkshire at 2%.
  • The annual Summer Cruelty Campaign launched on July 1 with backing from Alesha Dixon as centres report operating at full capacity.
  • Ongoing probes include two Shar Pei dogs abandoned in Leeds and a decapitated dog found in Broomfleet, underscoring calls for stronger enforcement.