Royals Partner with QuikTrip in Literacy-Focused Jersey Patch Deal

The multi-year agreement aims to enhance literacy in the Kansas City community, marking a significant step in sports-community partnerships.

The Kansas City Royals have announced a multi-year partnership with QuikTrip, making it the official jersey patch partner for the team.
The partnership focuses on community investment, particularly in improving literacy rates in the Kansas City area.
QuikTrip will have various naming rights at Kauffman Stadium, including “The QuikTrip Foundation Deck,” and will sponsor fan giveaways.
The Royals and QuikTrip will launch the “Hit the Books” program aimed at enhancing literacy among Kansas City youth.
The deal marks one of the first of its kind in Major League Baseball, following the league's approval of sponsor patches on jerseys in 2023.